Tham khảo Đồng_sáng_tạo

  1. ↑ Prahalad, C.K.; Ramaswamy, V. (2009) "Co-Creation Connection", p. 4
  2. ↑ Bendapudi, N. & Leone, R. P. (2003). "Psychological Implications of Customer Participation in Co-Production". Journal of Marketing. Vol. 67, No. 1.
  3. 1 2 Czepiel, John A. (1990), "Service Encounters and Service Relationships: Implications for Research". Journal of Business Research. 20 (1), 13-21.
  4. ↑ Kelley, Scott W.; Donnelly Jr., James H.; Skinner, Steven J. (1990), "Customer Participation in Service Production and Delivery". Journal of Retailing. 66 (3), 315–35.
  5. ↑ Normann, R.; Ramirez, R. (July–August 1993) "From Value Chain to Value Constellation: Designing Interactive Strategy". Harvard Business Review. pp. 65–77.
  6. ↑ Michel, S.; Vargo, S. L.; Lusch, R. F. (2008). "Reconfiguration of the Conceptual Landscape: A Tribute to the Service Logic of Richard Normann". Journal of the Academy of Marketing Science. 36:152–155.
  7. ↑ Schrage, M. (July–August 1995). "Customer Relations". Harvard Business Review. pp. 154–156.
  8. ↑ Firat, A. Fuat; Dholakia, Nikhilesh; Venkatesh, Alladi (1995). "Liberatory Postmodernism and the Reenchantment of Consumption". Journal of Consumer Research, 22 (3), 239–67.
  9. ↑ Zwass, V. (2010). "Co-Creation: Toward a Taxonomy and an Integrated Research Perspective". International Journal of Electronic Commerce. Volume 15, number 1. pp. 11–48.
  10. ↑ Kambil, A.; Ginsberg, A.; and Bloch, M. "Re-inventing value propositions". Stern Working Paper IS-96–21, New York University, 1996.
  11. ↑ Kambil, A; Friesen G.B; and Sundaram A. "Co-creation: A New Source of Value". Accenture Outlook, 2 (1999)
  12. ↑ Prahalad, C.K. (2004). "The Cocreation of Value in 'Invited Commentaries' on 'Evolving to a New Dominant Logic for Marketing'". Journal of Marketing. Vol. 68, number 1. pp. 18–27.
  13. ↑ Kalaignanam, Kartik and P. Rajan Varadarajan (2006), “Information technology and the service revolution” in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Robert F. Lusch and Stephen L. Vargo, eds. Armonk, NY: M.E. Sharpe, pp.382 - 388.
  14. ↑ Pieters, Maarten; Jansen, Stefanie (2013). "Orde in de chaos: 6 voordelen van complete cocreatie" [Order in the chaos: 6 advantages of complete co-creation]. FrankWatching (in Dutch).
  15. ↑ Pieters, Maarten; Jansen, Stefanie (2017). The 7 Principles of Complete Co-creation. Amsterdam: BIS Publishers. p. 15. ISBN 978-90-6369-473-9.
  16. ↑ Akhilesh, K. B. (2017), "Co-Creation and Learning", SpringerBriefs in Business, Springer India, pp. 45–54, doi:10.1007/978-81-322-3679-5_2, ISBN 978-81-322-3677-1
  17. ↑ Ferri, F., D'Andrea, A., D'Ulizia, A., Grifoni, P. (2020). "Co-Creation of e-Learning Content: The Case Study of a MOOC on Health and Cyber-Bullying". Journal of Universal Computer Science: 200–219.
  18. ↑ Dollinger, Mollie; Lodge, Jason; Coates, Hamish (2018-04-27). "Co-creation in higher education: towards a conceptual model". Journal of Marketing for Higher Education. 28 (2): 210–231. doi:10.1080/08841241.2018.1466756. ISSN 0884-1241
  19. 1 2 Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 3-4
  20. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 25-26
  21. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 26-28
  22. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 28
  23. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 35-113
  24. 1 2 3 Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 79
  25. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 84-85
  26. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 86-88
  27. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 88-89
  28. 1 2 Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 89-92
  29. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 94-96
  30. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 105-112
  31. ↑ Gaurav Bhalla, V. (2011) "Collaboration and Co-creation - New platforms for marketing and innovation". pp. 113
  32. ↑ Matthew S. O’Hern, Aric Rindfleisch, V. (2010) "https://www.researchgate.net/publication/235306810_Customer_Co-Creation_A_Typology_and_Research_Agenda Customer Co-Creation: A Typology and Research Agenda - A Typology of Customer Co-Creation". pp. 88-97
  33. ↑ Sales Co-Creation, Antwerp Management School, truy cập ngày 1 tháng 5 năm 2020
  34. 1 2 3 Kennedy, E. and Guzmán, F. (2016), "Co-creation of brand identities: consumer and industry influence and motivations", Journal of Consumer Marketing, Vol. 33 No. 5, pp. 313-323.


Tài liệu tham khảo

WikiPedia: Đồng_sáng_tạo https://www.frankwatching.com/archive/2013/11/04/o... https://kambil.com/wp-content/uploads/PDF/Value_pa... https://kambil.com/wp-content/uploads/PDF/accentur... https://journals.sagepub.com/doi/abs/10.1509/jmkg.... https://www.tandfonline.com/doi/abs/10.1080/088412... https://strain.typepad.com/unplugged/files/booz_al... https://www.researchgate.net/publication/235306810... https://www.researchgate.net/publication/277569893... https://www.researchgate.net/publication/321531551... https://www.researchgate.net/publication/340436218...